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The global whisky market is poised for strong growth in the coming years. Some of the most notable trends include rising consumption of alcoholic beverages, lower malt whisky prices, high production capacity, and growing demand for premium whisky. The industry is eager to attract a new generation of whisky drinkers. As a result, new malt whisky releases are promoting more "accessible" prices for every budget, and are easy and enjoyable to drink for beginners, while still retaining a certain degree of complexity.
The industry is by no means standing still, and innovation in distillation and maturation will mean that the range of flavors found in whisky will keep expanding. That's certainly something worth celebrating.
For those just getting started with whisky, it's worth knowing that whisky is the alcoholic spirit produced by distilling fermented malt. Malt is a cereal grain, usually barley or rye, that has begun the germination process and has subsequently been dried. This process is called malting.
There's no exact record of when distilling alcohol and malting barley began, but documents from the 15th century already reveal the earliest orders placed by King Henry VII of England and Ireland. These were requests for "water of life," which in Gaelic would be "uisge beatha," a phrase that later evolved into the modern word whisky. It got this name because it had medicinal uses.
Whisky gradually grew popular in other territories such as France and Germany. It later spread to America and Asia as well, and today it's a drink crafted and enjoyed in every corner of the world.
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